These are questions that came to mind after reading some the manifestos submitted to Hugh’s site-
Why does a company not shut up and listen to it’s customers?
Why does a company waste time on clearly money-losing customers?
Why does a company not think about who the best customers are and then target them?
Why does a company not shrink to increase margins?
Why does a company rely on a lack of transparency to it’s customers to make money?
Why does a company actively disregard evidence about customers?
I think these are a pretty good basis for posts going forward.
Friday, December 01, 2006
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