Monday, June 23, 2008
Baby due
My wife is due with baby number two today, so posting may be a bit light over the next month.
A focus group outcome
One of the confusing results of the focus group was this:
Customers told us that their decision making was based almost entirely on price. They also said that they didn’t compare us to any other service providers.
There’s a dis-connect here.
Our conclusion was that everyone must say price is really important, but doesn’t actually do anything to support that view. And that is fine with us, because we’re considered a premium price point in the market.
Customers told us that their decision making was based almost entirely on price. They also said that they didn’t compare us to any other service providers.
There’s a dis-connect here.
Our conclusion was that everyone must say price is really important, but doesn’t actually do anything to support that view. And that is fine with us, because we’re considered a premium price point in the market.
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