Mergers and Communication

It's now common knowledge that The NEA is looking to merge with Enterprise UK. The marriage needs the blessing of ministers, but that should be forthcoming.

So, the next steps revolve around how to fit the two organisations together.

Fortunately, we occupy separate areas in the enterprise space- EUK campaigns and the NEA delivers. So, in that context, there are great synergies.

Unfortunately, EUK has just gone through a very tough restructuring process- cutting the organisation down by more than half. There is still some confusion and bruises within EUK.

So, over the next few months, we need to put two cultures together, and move forward.

To do that, we'll need to clearly articulate the new vision AND implementation to a diverse set of stakeholders- most importantly staff.

To do that, we'll need to spend a lot of time and effort communicating what their contribution is and how it fits with the vision.